Overteased and Underwhelmed

Yes, it’s very expensive. However, even though it might be viable only for a select group of high-dollar donors, that doesn’t mean volume mailings to millions have to be compromised to death and end up looking mass produced, over-designed or overly clever.

Bottom line: When you’re struggling with the teaser and nothing seems right, my guess is you’re stuck in a teaser-for-teaser’s-sake rut. When in doubt, test without. You might be surprised at the results.