Overteased and Underwhelmed
To tease or not to tease? When in doubt, test without.
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Maybe that’s what made the teaser-free packages stand out. There are times, however — particularly with certain offers — when a teaser helps entice your recipient to open the package.
Premium teasers
Three of the 49 packages with teasers offered back-end premiums, and all of them used photos or a description of the premium — an umbrella, a blue-footed booby plush and an “I AM POWERFUL!” scarf.
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Kimberly Seville
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