When in Doubt, Test Your Fundraising Efforts Without a Teaser

By Kimberly Seville

With the six up-front premium packages, I received three sets of note cards, one zipper pull, a collection of wrapping paper and a bumper sticker. Interestingly, four of the six packages teased with a line about a “gift” or “surprise” enclosed; two said exactly what was offered inside.

I’m not sure how well bumper stickers are working these days, but I have hopes for Sen. Harry Reid’s effort. The bumper sticker he sent me reads, “Give ’Em Hell Harry” with his Web site address.