When in Doubt, Test Your Fundraising Efforts Without a Teaser

By Kimberly Seville

Classic offers
Like premium offers, there are a few other classics that likely benefit from a teaser. Three teasers announced matching-gift offers — one was an annual fund, and two were personalized, local, door-to-door/neighbor-helping-neighbor drive teasers.

Three packages showed colorful membership cards through a second window in addition to using teasers pointing out the card, along with other directions and information about the contents of the packages.