Overteased and Underwhelmed

After that, the teasers are a free-for-all. And not all good. Many did nothing but announce the fact that inside the envelope is a solicitation. Some teasers tried to be clever; others were real head scratchers.

The power of teaserlessness
As an illustration of when forgoing a teaser most likely is in a package’s best interests, consider what I received from political strategist and consultant Mary Matalin a while back.