Pulse: When Fundraising Gets Personal

Ross, director of U.K.-based consultancy and training organization The Management Centre (=mc), co-authored the book “The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results,” with The Management Centre’s co-director, Clare Segal. In it, “fundraisers will find quick ways to study other people -— subtle clues, how they do things, how they are influenced — and then ways they can adjust their behavior,” Ross says.