Pulse: When Fundraising Gets Personal
Bernard Ross’ new book focuses on the art and science of face-to-face asks.
The book offers an alternative model for asking and influencing potential donors and peers, using the latest techniques developed in the neural and psychological sciences.
Some of the things addressed in the book include how to make a compelling ask to mid- and high-value donors, how to win board members over to a new campaign strategy, how to persuade reluctant colleagues to commit to ideas, and ways to handle the objections of a skeptical venture philanthropist.
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