Pulse: When Fundraising Gets Personal
Bernard Ross’ new book focuses on the art and science of face-to-face asks.
The book aims to arm fundraisers with invaluable skills such as meeting donor challenges; shaping ideas into effective, memorable messages; building rapport with “difficult” or “different” people; handling “no” responses; and learning from failure.
To be successful, Ross says, fundraisers must pay attention to what people say and to their body language, and then adjust accordingly how they themselves respond.
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