Pulse: When Fundraising Gets Personal
Bernard Ross’ new book focuses on the art and science of face-to-face asks.
Looking for advice on fundraising in this difficult economy? Ross says there’s only one thing to do: “Get over it.”
“Fundraisers use [the economy] as an excuse for not trying,” he says. “[There are] still a lot of rich people out there who want to put their money to good use. And there are still a lot of causes out there that need them. [You must] change your mind-set.”
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