When is Giving Like a One-Night Stand?

Sound familiar? It’s a great point — that, according to Steve, “It’s not a relationship unless it happens a second time.”

Personal definitions of relationships aside, here are Steve’s tips for securing that second “time” (gift).
* Say thank you quickly, communicate in the natural tone that reflects your organization, and enclose an ask with an envelope.
* Use a monthly donor invitation phone call within the first three or four months after the first gift.
* Suppress the donor’s name from list exchange for the first few months a donor is on the file.
* Try posting online leads in your mail stream and vice versa — an integrated donor is a valuable donor.