When Good Events Go Bad

3. A ‘CAREFUL CONSUMER’ ATTITUDE MAKES DONORS RELUCTANT TO PAY FOR TICKETS. Sell $15 tickets for a dinner worth $10, and they question the value. They might forget that you are not putting on the event to offer them a bargain, but to raise money. In addition, they believe they gave your organization a $15 gift, not $5, since that is their out-of-pocket cost. The expenses are not apparent to the donors.