Easier Said Than Done: When PC Equals BS
If your organization is fighting an ugly enemy, don’t make it harder to fight by being too squeamish to talk about it.
If you stuck to that list, you could have an entire conversation about that disease without ever naming it directly, mentioning that having the disease is undesirable or noting that fighting it is a struggle.
That kind of leaves you high and dry when it comes to issuing battle cries for fighting the disease. And the kicker is, hardly anybody — especially anyone 60 and older — would take offense at the forbidden terms.
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