Easier Said Than Done: When PC Equals BS
If your organization is fighting an ugly enemy, don’t make it harder to fight by being too squeamish to talk about it.
Whose “sensitivities” were the list makers protecting? I doubt they fully realize it, but they’re worried about the fine-tuned sensitivities of prissy 29-year-olds who were reared on diets of self-esteem and political correctness — that is, their own employees. Wrong audience. Most donors are mature adults who’ve been through some of life’s battering. They aren’t sensitive flowers that will wilt at the sound of an undisguised naming of something unpleasant. Let the sensitive nonprofit staffers adjust to that reality. They’ll get over the shock.
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