Easier Said Than Done: When PC Equals BS
If your organization is fighting an ugly enemy, don’t make it harder to fight by being too squeamish to talk about it.
Of course, nobody should be an insensitive jerk. But don’t muffle your meaning with layers of avoidance. That’s just rude to the people you’re trying to communicate with. And it always makes for less effective fundraising. FS
Jeff Brooks is creative director at Merkle and keeper of the Donor Power Blog. Reach him at jbrooks@merkleinc.com
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