Easier Said Than Done: When PC Equals BS
If your organization is fighting an ugly enemy, don’t make it harder to fight by being too squeamish to talk about it.
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Jeff Brooks
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Say. The. Words.
Some years after that trip to India, I got the chance to work with an organization dedicated to fighting leprosy. Sign me up, I thought. As causes go, you can hardly beat that one.
Problem was, the leadership of that organization was dedicated to removing the word “leprosy” from its vocabulary in favor of “Hansen’s disease,” the condition’s medical name.
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Jeff Brooks
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