Easier Said Than Done: When PC Equals BS
If your organization is fighting an ugly enemy, don’t make it harder to fight by being too squeamish to talk about it.
A lot of nonprofits struggle with this issue, seeking colorless, uncontroversial, low-impact ways of describing the issues they’re involved with.
When they mandate that kind of language in their fundraising, they’re choosing to motivate fewer donors, raise less revenue and do less good. And that, as far as I’m concerned, is way too high a price for being able to feel good about the way you talk. To put it bluntly: How many people have leprosy right now because we couldn’t bring ourselves to say “leprosy”?
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