Easier Said Than Done: When PC Equals BS
If your organization is fighting an ugly enemy, don’t make it harder to fight by being too squeamish to talk about it.
Its motivation was a lot like that of the folks at the leprosy organization, but more so because the people who will read its material are not just involved in the cause of fighting the disease — many of them actually have the disease.
You don’t want to insult, marginalize or be oafish toward the people you serve. Especially when they’re also your donors. The problem is, nearly every term on that sensitivities list was an ordinary, colloquial way of describing the disease and its symptoms. The alternatives given were mostly convoluted constructions that virtually defined the disease out of existence.
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