Beware the Bus-Stop Broadside Fundraiser
When we interrupt supporters and ask for their attention, we had better do it well.
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Imagine you’re waiting at the bus stop on a busy street in your town. It’s a cold day, and you’ve got your hood up and your head down. You’re thinking about a lot of things. That you’re going to be late to work if the bus doesn’t soon appear. That you forgot to pick up your dry cleaning. That all that holiday overconsumption has made your pants too tight. That your spouse doesn’t look at you the same way anymore. That you forgot to feed your daughter’s guinea pig this morning.
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- People Magazine
- People:
- Katya Andresen
- Robin
Katya Andresen
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