Beware the Bus-Stop Broadside Fundraiser
When we interrupt supporters and ask for their attention, we had better do it well.
Let’s do it better
If this sounds like common sense, well then, you’re on to me. This column, a new one here at FundRaising Success, is going to focus on the common sense we always forget. It’s about forgotten fundamentals — those immutable laws of marketing that are so easy to recognize and so hard to remember to do. And the fundamental we forget most often is this: To succeed in fundraising, we need to focus on our audience and not just ourselves.
- Companies:
- Network for Good
- People Magazine
- People:
- Katya Andresen
- Robin
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