When we interrupt supporters and ask for their attention, we had better do it well.

By Katya Andresen

I can speak with great authority on this topic because I’m constantly forgetting this fundamental. I forget that not everyone wakes up first thing in the morning thinking about online giving, which is the focus of my work at Network for Good. It slips my mind that my cocktail party companions might not share my zeal for all things marketing. I have a recurring case of mission myopia. The only cure is self-awareness and regular booster shots of an anti-nonprofit-narcissism vaccine.