To the Point: Brand Slammed?
When you’ve been dissed online, be sure to respond quickly, honestly and appropriately.
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Ah, the Internet. The easy access. The openness. The freedom. And … the total lack of control. The way anyone can say anything about you and post it anywhere.
People can talk to each other about your issue without having to do it through you. That means impassioned people can easily organize and achieve social change, even without formal organizations. I agree with that upside. But there’s also a downside.
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Katya Andresen
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