To the Point: Brand Slammed?
When you’ve been dissed online, be sure to respond quickly, honestly and appropriately.
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Could something like this happen to you? Yes. Imagine a donor ranting about her giving experience, which some donors already are doing on some of the Web sites that rate charities. Or someone you support grumbling about your services. If you’re monitoring online conversations (and I hope you are), you know this is already happening.
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Katya Andresen
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