Where Have All the Glowers Gone?
One I still think of often is the ad Saatchi & Saatchi did for the sin of wrath. It consisted of two black-and-white photos, one over the other. The top picture was a shot of Adolf Hitler in full rant mode. His fists were clenched and his face contorted in barely controlled rage. The bottom one showed a young man with almost exactly the same expression, except that this guy wasn’t an evil dictator. He was an anti-Vietnam War protestor screaming passionately for an end to an unjust war.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
