Where Have All the Glowers Gone?
I read them all because it’s my job. And the ones that I thought said something important, I shared with a few friends on Facebook or posted links to on Twitter, because that’s what we do these days when we feel strongly about something.
I really did care about the topics in the emails — just not enough to actually do anything more than click my mouse a couple of times.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
