What Is Your 'Acre of Diamonds'?
Maybe your acre of diamonds is a specific donor you've overlooked. We recently counseled a client concerned about donor acquisition. It turns out the organization had 40,000 donor records in its database. We told the staff members they were actually drowning in prospective donors — and wealth screening verified: 1,000 of these donors were largely untapped high-net-worth individuals.
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Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
