Don't Suffocate Your Readers

So let me share with you something — a fabulous vision a little voice inside my head (that of Jerry Huntsinger, the dean of direct-mail fundraising himself) pestered me with back when I was 30 …

Let your letters breathe
White space is a lovely thing; it’s like oxygen for the eyes.

Don’t be afraid to set your margins for 1.25 inches. Be bold. Draft a letter in 13-point Courier. Indent here and there. Go for a series of tabbed
paragraphs separated with ellipsis.