Don't Suffocate Your Readers

Otherwise, you risk sabotaging even the best offer, the most
compelling story and the most carefully crafted argument.

Because if he can’t read it, he can’t get welled up with empathy or outrage, and you’ve missed the precious opportunity to bond with him over a shared concern, whether he sends a check this time or not. Tragic. (And doubly so, because your outer envelope did its job and got opened!)