Don't Suffocate Your Readers
White space is akin to fresh air in direct-mail letters.
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Frustrated, but a determined problem-solver, I went to a nearby kiosk with a dazzling array of reading glasses. Zebra stripes, polka-dots, Jackson Pollock prints — wild and wicked fashion eyewear galore, but nary a plain frame in sight. My mother would have bought one of each to coordinate with her various theme wear. The epiphany hit as I selected a black and neon lime-green pair.
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Kimberly Seville
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