Don't Suffocate Your Readers

So what does this have to do with fundraising letters, you ask?

Simply this: I get it now. I feel the frustration of not being able to read
comfortably. And while I’m not yet in the typical donor age demographic, I know what it’s like to have difficulty deciphering print.

Be easy on the eyes
If you love your donors, treat them well by mailing letters they can read easily. Please, I implore you.