Don't Suffocate Your Readers

Try it, and you’ll see what I mean. It’s exhausting, with or without glasses. And it’s more disappointing than a gutter ball, for both you and your donor.

Then there’s another piece that came in a 5.5-inch-by-7.75-inch carrier envelope. The letter measures 6.25 inches by 9 inches and is printed with a 3/8-inch border design on all four sides. Copy runs to within 3/8 of an inch inside the fancy border design (top, bottom, left, right — the whole enchilada) and is lasered in 9-point Times Roman.