Who Are Your Access People?
Identify and use them to reach out to major-gifts prospects.
By
Gil Israeli
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Every organization that raises (or strives to raise) major gifts faces the same challenge upon identifying a new prospect: How do I reach out to this person and develop a meaningful relationship? Unlike other types of fundraising such as direct mail, online giving, phonathons and small annual gifts, cultivation of major-gift prospects requires the critical first meeting, which can be facilitated by a door-opener or “access person.” With strong collaboration and information sharing between fundraisers and prospect researchers, the latter can play an essential role in identifying access people.
0 Comments
View Comments
- Companies:
- Forbes
Gil Israeli
Author's page
Related Content
Comments