Who Are Your Access People?
Identify and use them to reach out to major-gifts prospects.
When it comes to the choice between having a pretty feather in your cap or gaining what you need to make lightening strike again and again, always choose the latter.
Gil Israeli is senior writer and director of prospect research at the American Technion Society. He also edits the Fundraising Compass blog. Reach him at gisraeli@nyc.rr.com
- Companies:
- Forbes
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