Who Are Your Access People?
Identify and use them to reach out to major-gifts prospects.
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Gil Israeli
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Who is an access person? He or she believes in your cause and may (or may not) be a donor. He knows your organization and, most importantly, trusts your professionalism to have an introductory meeting with no solicitation. She also appreciates your respectful method: developing long-term relationships that may lead to a solicitation often after as much as a year and a half to two years of cultivation. This method seeks to develop donors as genuine partners, not as funders who engage in a monetary transaction and then move on.
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