Who Are Your Access People?
Identify and use them to reach out to major-gifts prospects.
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Gil Israeli
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Communication is key
In contrast, research on access people sharply focuses on salient shared associations of prospects and those whom you already know well — your donors and board members. Where to start? Review the prospect’s board memberships, given the possibility that the other board members may be your supporters. This actual research is often pedestrian, a simple matter of reviewing your own database, which must be up-to-date and accurate.
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