Who Are Your Access People?
Identify and use them to reach out to major-gifts prospects.
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Gil Israeli
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Unfortunately, some researchers (especially in large organizations) may not know which of their organization’s board members may be willing to reach out to new prospects as well as to their own networks. Sharing this information within your organization bears no cost and aids researchers to find pertinent connections for prospect development. In brief, this means developing an organizational culture that promotes open communication.
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