Who Are Your Access People?

In addition, our American culture has evolved a myriad of organizations and activities that serve most every phase of the lives of your prospects’ children. This offers additional networks that can also inform the researcher’s work when he or she looks for shared affiliations.

What are the religious programs, private schools, summer camps, after-school and vacation activities that your prospects’ children are or have been involved in? Which college? Are the children in fraternities and sororities? What about other salient college activities — those with their own fellow alumni? All secular organizations figure in the overall map, as they generate their own viable, often interconnected networks. Does your organization approach this in a systematic way?