Why Are Your Donors Leaving You?

I’ll never forget the little old lady. Early in my career, I called on her to discuss the college’s plan for a new library, hoping she’d become a major contributor. She served tea and little cucumber sandwiches. We chatted amiably and then got down to business.

With great enthusiasm I showed her the architect’s schematics, explained why it was a sound idea to raze the old dorm that had stood for 90 years, and how attractive the new library would be.