Why Are Your Donors Leaving You?
'Retention Fundraising' tells you why — as well as how to make it stop.
Surprise! That day has already arrived. Year after year for the past decade, donor-retention rates have been sinking. Today they’re at an all-time low. In a 2013 study by the Association of Fundraising Professionals, only 65 of the 2,377 organizations surveyed had a retention rate over 70 percent! That same study also found:
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