Why Are Your Donors Leaving You?
'Retention Fundraising' tells you why — as well as how to make it stop.
- Flat fundraising: Every $100 raised from new donors was offset by $100 in losses.
- Negative growth in the number of donors: For every 100 donors acquired, 107 were lost through attrition.
- Small organizations suffering most: On average, charities raising more than $500,000 lost $90 for every $100 raised. Those raising between $100,000 and $500,000 lost as much as they gained. And organizations raising $100,000 or less lost $110 for every $100 raised.
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