Why Are Your Donors Leaving You?
'Retention Fundraising' tells you why — as well as how to make it stop.
But it doesn’t have to be this way. Consider this:
The average nonprofit has a 60 percent to 70 percent chance of obtaining additional contributions from existing donors; a 20 percent to 40 percent probability of securing a gift from a recently lapsed donor; but less than a 2 percent chance of receiving a gift from a prospect.
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