Why Are Your Donors Leaving You?
'Retention Fundraising' tells you why — as well as how to make it stop.
With these figures in tow, you’d think we’d be pouring the bulk of our marketing and fundraising dollars into retaining donors, rather than laying out large sums to acquire more and more new ones.
But sadly we’re not. Too many of our boards, CEOs and fundraisers haven’t accepted the new reality of a world that’s never going to return to the good old days.
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