Why Are Your Donors Leaving You?

Fortunately, there’s good news. There’s a proven process now for increasing donor retention — for plugging the holes in the bucket through which our donors are pouring.

This process outlined in this book is based on empirical evidence. By understanding and putting it to work, we can add tens of thousands or even millions of dollars to our organizations’ bottom lines. All that’s required is adopting new mind-sets, new metrics and new methods — all of which we can learn quickly and start to apply immediately.

(For three years, pioneering fundraiser Roger Craver immersed himself in a study of nonprofits in the U.S. and the U.K. to uncover why donors quit an organization and what can be done to make them stay. The above is an excerpt from Craver’s book, “Retention Fundraising,” published by Emerson & Church.)