Why Bill Gates Is Not a Prospect for Your Campaign

Unless your organization is immunizing against Hepatitis B in Andhra Pradesh or administering a library with a cutting-edge technology project in Seattle, you most likely are not a prospect for the Bill and Melinda Gates Foundation.

Not recognizing the difference between legitimate prospects and dream suspects for a campaign is one of the most common mistakes that volunteers or board members make. Don’t discourage them from dreaming big. Rather, encourage them to concentrate their efforts on the prospects with the greatest potential return. Fish where the fish are!