Why Bill Gates Is Not a Prospect for Your Campaign

2. Focus their attention by providing a list of current and lapsed donors for their review.

3. Create separate prospect and suspect lists. Keeping two lists will allow you to include their suggestions, while you focus attention on the best names. Research both prospects and suspects.

4. Volunteers will suggest all the major corporate and philanthropic foundations as good prospects. Try to anticipate the major foundations and know which list your type of organization as their area of focus.