Why Bill Gates Is Not a Prospect for Your Campaign

One final thought. Bringing new money to the table is key to a fundraiser’s success. Once you have developed a suspect list, create a structured sequence of cultivation steps over a 12 to 18 month timetable that introduces the organization, inspires the prospect to become involved and make a small contribution, and lays the groundwork for a substantial gift request. If you cast a net wide enough, every now and then, you may catch a Bill Gates.