Why Corporations Invest in Cause Marketing/Corporate Philanthropy

Other key findings from the study include:

• 25 percent of executives say they fund CSR endeavors to see an organization's values in action.
• 72 percent say nonprofits make their CSR investment more effective.
• 73 percent say nonprofits provide a critical foundation and infrastructure.
• 71 percent say nonprofits help engage customers.
• 94 percent of respondents say strong and vocal support from senior management is key to the success of CSR initiatives.
• 80 percent say that focus on a specific issue or area is important.

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