Why I'm Optimistic About Blackbaud's Acquisition of Convio

By Jeff Shuck

Convio, on the other hand, has become the standard for Web-based CRM, particularly in the rapidly growing advocacy and peer-to-peer fundraising spaces. Its move to integrate with Salesforce through Convio Luminate has brought powerful for-profit tools barrelling into the nonprofit space. However, Convio doesn't have the breadth or depth in back-end databases, nor the long history or massive installed user base that Blackbaud offers.