Why Integrating Fundraising and Awareness-Generating Media is Essential

Nonprofits and for-profits think alike

Nonprofits have to reach the same audiences as commercial businesses, while using the same highly saturated mediums. Both need to gain mind- and market-share. And both need to generate revenue in order to thrive. The reality is that nonprofits usually have only a fraction of the budgets and resources available to most businesses, but they need to accomplish all of these same objectives. And therein lies the challenge. So let’s start addressing it.