Why Integrating Fundraising and Awareness-Generating Media is Essential

That’s why you should take a long, hard look at your “brand.” And by that I mean your reputation and donors’ current perceptions of your organization. If you’re not sure how your organization is perceived by donors, you might want to conduct some research. The best means to do this would be to ask your current agency to help you, if you have one, or to contact a research firm to help you gain deeper and more objective insights.