Mobile Fundraising in the Nonprofit Sector

Common short codes are an effective way to elicit donations, and organizations such as mGive and Mobile Giving Foundation have been approved by carriers to do common short codes for $5 or $10 donations that can be billed directly to subscribers’ phone bills. This method provides a great way to collect donations quickly and easily. These programs run on shared short codes so they are already provisioned by the carriers. But charities can only run donation programs on these shared short codes and only in donation amounts of $5 to $10, and there are limits on how many times someone can donate using one of those shared short-code programs. Also, these codes may be shared by multiple charities at once, and nonprofits cannot develop brand equity with these codes.